Last updated October 12, 2026

Privacy policy.

This policy explains what information Magic Technologies Inc. collects across our website, the Magic app, and the Magic Ring: what stays on your phone, what reaches our servers, and who can see it.

Who we are

Magic Technologies Inc. (“Magic”, “we”, “us”) builds wearable devices, including the Magic Ring, and the companion Magic app. This policy covers usemagic.io, the Magic app for iOS and Android, the Magic API (the server behind your Magic account), and the ring itself. Questions or requests about your data can always go to hello@usemagic.io.

What we collect on the website

• Waitlist. If you join the waitlist, we collect your email address to send you product updates. The list is kept in Mailchimp.
• Preorders. If you preorder a ring, checkout is handled by Stripe. Stripe collects your name, email, shipping address, and payment details; we receive your contact and shipping information and the order status, but never your card number.
• Usage analytics. We use Vercel Analytics and Microsoft Clarity to understand how the site is used. Clarity captures behavioral data such as page interactions, heatmaps, and session replays through first- and third-party cookies, which we use to improve the site. Data captured by Clarity is processed by Microsoft under their privacy terms.

What we collect in the app

• Account. When you create an account, we collect your email address and, if you sign in with Google or Apple, the name and email your provider shares. Sign-in and accounts are handled by our authentication provider, Clerk, and the Magic API keeps a matching record of your account (your email, name, and account ID).
• Notes you organize with Magic. When you’re signed in and “Organize notes with Magic” is on (Settings → Voice; it’s on by default), the app sends the text of each note to the Magic API: the transcript of a voice note, or the text you typed, with when it was recorded and your time zone. It also sends the notes already on your phone the first time you sign in with it on. Notes longer than 2,000 characters aren’t sent. We store the note’s text and what Magic makes from it: the items it splits into, their kinds and topics, tags, and the people, places, dates, and times they mention. We also store embeddings of items and tags (numbers that represent their meaning) so Magic can find related notes.
• Tags. Your tag list, the descriptions you write, your tag settings, and a record of the changes you make to an item’s tags.
• Search chats. When you ask Magic a question about your notes, we store the chat: each question, its answer, the notes it cites, what was searched, and the time zone it was asked in.
• Usage records. For each request we make to an AI provider on your behalf, we record the feature and model it used, its size (such as tokens or seconds of audio), its cost, how long it took, and whether it worked. These records do not include the content.
• API keys. If you create an API key for a device or integration, we store a fingerprint of the key (not the key itself) and log each request made with it: the route, the result, the time, and the IP address it came from.
• Logs and diagnostics. The Magic API logs each request (the route, the result, and how long it took) and any errors, so we can keep the service running. The app doesn’t include a third-party analytics or crash-reporting service. If you’ve chosen to share diagnostics with app developers in your phone’s settings, Apple or Google may send us crash reports under their own terms.

What stays on your device

The ring talks to your phone over Bluetooth, and much of what it produces is processed and stored only on your phone:

• Health data. Steps, sleep, and other measurements from the ring are stored in a local database on your phone. We do not upload your health data to our servers.
• Gestures and motion. Motion data used for gesture recognition is processed on your phone in real time and is not sent to us.
• Recordings. Audio captured from the ring is saved on your phone. Unless you use Cloud transcription (described below), it is also transcribed on your phone. We never store your recordings on our servers.
• Calendar and reminders. If you allow it, the app creates calendar events and reminders on your phone from the events and reminders Magic finds in your notes (on Android, reminders arrive as notifications). Your calendar and reminders are not sent to us.

Organizing, transcription, and Search

These features run on the Magic API, which uses AI providers with Magic’s own keys. Your phone never sees those keys.

• Organizing notes. To split a note into items and tag it, the Magic API sends its text, with your tag names and descriptions and sometimes a few of your similar past items, to an AI model from OpenAI, Anthropic, or Google. Note, item, and tag text is sent to OpenAI to make the embeddings described above. Tag tools you ask for, such as drafting a tag’s description or re-tagging past notes, send the items involved in the same way.
• Cloud transcription. In Settings → Voice you choose whether voice notes are transcribed on your phone or in the cloud. On iOS, on your phone is the default; on Android, Cloud is. With Cloud, the recording is uploaded to the Magic API, which sends it to OpenAI or Sarvam AI and returns the transcript. We don’t store the audio: it is held in memory only while it is transcribed. If “Organize notes with Magic” is on, the transcript is then organized and stored as described above; otherwise our servers don’t keep it.
• Search. When you ask a question, the Magic API sends it, with the chat’s recent questions and answers and your tags, to an AI model from OpenAI, Anthropic, or Google to plan the search, and to OpenAI to make an embedding of it. It then searches your notes and sends the notes it finds to a model from OpenAI, Anthropic, or Google to write an answer that cites them.
• Meal extraction and calorie tracking. Calorie tracking is off by default. If you turn it on, the transcript of a note about a meal is sent from your phone to Anthropic or OpenAI to list the foods in it, and the food descriptions (never the audio) are sent to a nutrition data provider (FatSecret or API Ninjas) to look up nutrition facts. These requests use API keys you supply, which are stored securely on your phone, and go directly from your phone to the provider; we never receive your keys. Your use of these providers is governed by their own privacy policies.

The AI providers process what we send to return a result, under their terms for business customers, and may keep it for a limited time (for example, OpenAI keeps API requests for up to 30 days for abuse monitoring). Our Sarvam AI account is set not to keep the audio we send or to train on it.

Who at Magic can see your data

A small number of Magic team members have admin access to the Magic API through our admin console. They use it to review and improve how well Magic organizes notes and answers questions, and to help you when you ask. With it, they can:

• read your notes and what Magic made from them, your tags and tag settings, and the analytics and relationship graphs built from your notes;
• correct how a note was organized, flag it for review, add a note to your account, or delete one;
• read your Search chats, ask questions in them, and delete them. A question an admin asks shows in your chat marked “Asked by an admin”;
• manage your account (rename, deactivate, or delete it) and your API keys, and see your usage records and API key activity.

Admins can’t listen to your recordings or see your health data, because those never reach our servers.

Smart home integrations

The app can control smart home devices you connect. Each integration only runs if you set it up:

• Google Home. With your permission, the app uses Google’s Home APIs to list your compatible devices (names, types, and rooms) and to send the on/off commands you trigger. This data is used solely to show your devices in the app and carry out your commands; it is not stored on our servers. Google’s Home APIs may ask for your location to set up devices; the app does not send it to us.
• Apple HomeKit. HomeKit data is accessed on your device through Apple’s frameworks and never leaves your phone.
• Home Assistant. The app connects directly from your phone to your own Home Assistant server using a token you provide, which is stored securely on your device.
• Govee. The app controls Govee lamps over your Wi-Fi, or through Govee’s cloud using an API key you provide, which is stored securely on your phone. We do not receive your key or your device data.

Google user data

Magic’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. In plain terms: data we receive from Google (your Google Home device list and device state) is used only to provide the smart home features you asked for. We do not use it for advertising, we do not sell it, and we do not let humans read it except with your consent, for security purposes, or where required by law.

How we use information

• To provide and improve the ring, the app, and the website.
• To create and manage your account.
• To organize your notes and answer your questions about them.
• To review and improve how well Magic organizes notes and answers questions.
• To fulfil preorders and respond to support requests.
• To send product updates you signed up for (you can unsubscribe anytime).
• To keep our services secure and debug problems.

We do not sell your personal information, and we do not use it for third-party advertising.

Who we share information with

We share data only with the service providers needed to run Magic: Clerk (sign-in and accounts), Railway (hosting for the Magic API), Supabase (the Magic API’s database), OpenAI, Anthropic, and Google (organizing notes, embeddings, and Search answers), OpenAI and Sarvam AI (Cloud transcription), Stripe (payments), Vercel (hosting for the website and our admin console, and website analytics), Microsoft (Clarity website analytics), and Mailchimp (the waitlist). Each receives only what it needs to do its job. The meal extraction and nutrition providers described above receive requests directly from your phone, with your own keys. Our servers are in the United States, and some of these providers may process data in other countries. We may also disclose information if required by law, or as part of a merger or acquisition, in which case this policy continues to apply to your data.

Data retention and deletion

• Notes. Notes on our servers are kept until you delete them or your account. Deleting a note in the app also deletes it from our servers, with everything Magic made from it, the next time your phone is online.
• Search chats. Each chat is deleted automatically 90 days after its last question, and you can delete one sooner. Deleting a note removes it from the sources of earlier answers, but an answer written before may still describe what the note said until its chat is deleted.
• Your account. You can delete your account from the app’s account settings or by emailing hello@usemagic.io. This deletes your Clerk account and, on our servers, your notes, tags, embeddings, Search chats, and API keys with their activity logs. Usage records are kept without the link to you, and we keep your deleted account’s ID so it can’t be recreated by mistake.
• Your phone. Data stored on your phone (health history, recordings, notes, gesture settings) stays there when you sign out or delete your account, and is deleted when you delete the app. Deleting the app does not delete your Magic account or the data on our servers.
• Waitlist. Waitlist emails are kept until you unsubscribe.

Deleted data may remain in backups for a limited time before it is overwritten.

Security

Data in transit is encrypted, the AI provider keys on our servers are encrypted, secrets and tokens on your phone are stored in the system’s secure storage, and access to our systems is limited to the people who need it. No system is perfectly secure, so we keep what we can on your phone: your health measurements never leave it, and your recordings leave it only for Cloud transcription, which doesn’t keep them.

Children

Our products are not directed at children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us personal information, contact us and we will delete it.

Your rights

Depending on where you live, you may have rights to access, correct, delete, or export your personal information, and to object to or restrict certain processing. To exercise any of these rights, email hello@usemagic.io. We will respond within the time required by applicable law.

Changes to this policy

We may update this policy as the product evolves. Material changes will be announced in the app or by email, and the date at the top of this page always reflects the latest version.

Contact

Magic Technologies Inc. · hello@usemagic.io